It all started with “Cathy The Pink Hope” campaign, a ‘Holford Facilities Management initiative (in memory of Catherine, an employee who unfortunately lost the battle with cancer a few years ago) which was launched on October of 2015.
We are taking action towards our social responsibility to raise awareness about the cause of cancer and other deadly diseases through social media, such as the video clips posted in the company’s Facebook page, followed by the employees participation in different social activities like the Fidelity Fitness Club, JLT Pink Walkathon, Think Pink, Walk Proud event, last October 30, 2015.
Recently, along with the other hundreds of participants from different groups and communities all over the UAE, Holford Facilities Management employees took part in the yearly Diabetes Walk hosted by Landmark Group, which has been a flagship event of their Diabetes Awareness Initiative, held at Zabeel Park on November 18, 2016. The event wasn’t just an ordinary walk in the park scenario, but a grand celebration filled with fun activities starting from the marching band to signal the start of the walk to different games and freebies being facilitated throughout the event.
Holford Facilities Management does not just keep its commitment to its clients, but it also gives esteem to its commitment to society. With “Cathy the Pink Hope” initiative we hope to not just help in raising awareness about cancer and other deadly diseases, but more so to encourage each employee to get more involved and take action in promoting a healthy lifestyle which in turn may have a positive impact in their performances at work. With this in mind, we will continue to reach out to our society not just as a business that provides excellent service to our clients but also as a company that takes its employees’ welfare as one of its top priorities.
By Jhasmine Cahiles